Design
A good design speaks for itself.
True. But not completely - obviously the design needs to represent your organization: logo, house-style, type of industry etc. But a truly good design also pays attention to navigation - how easily can you find your way to the information you are looking for? Is there a search option? Does a user have to install additional plugins?
We keep our sites ’simple’ - standard HTML and CSS. No ‘Flash’-menus in our designs. Nor exotic movie-players. All our designs are W3C (www.w3.org) compliant so they will render optimally in common webbrowsers (Internet Explorer, Mozilla Firefox, Safari - Mac).
The platform of choice is WordPress: it’s Open Source, so no licences required - it also means we don’t lock you into ‘lifelong’ maintenance contracts: as it is the standard ‘Content Management System’ for blogs (and regular websites), many other developers support this CMS. Plus, there are thousands of free Plugins available, which enables us to incorporate any functionality your site needs.
Our themes (templates) are tailor-made: you get a unique design that is exclusively yours. If you found a template online, we can modify it as desired (where allowed by the author, of course).
Content-Copy
Most information on websites is still disseminated in writing - video and audio are increasing, but copy is still the most important form to convey your message. We make sure the text you provide is speel-checked (spell-checked…), up to date and spiced up where needed.
If you don’t have any suitable copy, we will write it for you. Good copy draws the reader in, keeping his attention, so he is more likely to visit other pages on your site (including your sales-pages) - instead of browsing through to the next search result.
Your site also needs text (relevant information, that is - the more the merrier!) to be indexed by the Search Engines (Google, Yahoo & MSN) - people search for your keywords, so you need to provide them - the most successfull websites have been\are adding pages on a regular basis - a stale site not only tells your clients you’re not paying attention, the search engines don’t like it either…
With the CMS we provide, you will be able to add pages easily - presenting your returning visitors a dynamic company-site and the search engines new content to be indexed. But of course, we will happily assist you there as well if desired.
Search Engine Optimisation (SEO)
The basics of SEO are not that difficult: make sure your tags and headers are in order, look at your keyword-density and make sure your page-coding is 100% (adhering to W3C, no closing tags missing etc.). From there on it is a matter of Content - with a capital c, as it is still (and probably will be for a while) pivotal for your ranking in the search engines - just provide as much information as possible - keep adding readworthy pages - new visitors will bookmark your site for future reference, returning visitors will not be disappointed on arrival.
A good ranking in the search engines you do not achieve overnight - it takes patience and perseverance - but you will beat many competitors that go for quick results if you focus on a long term commitment to your website. Obviously, we can be your partner in achieving that goal.
Management
You have a site. Now you need to create and add content. You also need to keep your site up & running. Next to your regular business(es). And of course, you don’t have time to learn it yourself. Plus, in case of an emergency, you want your site to be live again as fast as possible - not after several days of battling with code that seems to be designed to hurt your business…
We provide reliable hosting for our clients only - as we designed your site, we know its particulars, so we will be able to fix it quickly.
Want to add or update something? Send it to us and we put it online. We offer several economic maintenance plans - ranging from do-it-yourself to complete leave-it-to-us management of your site.
Marketing
Many people think they are ready to conquer the world wild web once their site is live - visitors will pour in, hit the ‘order’ button repeatedly and the easy life will finally arrive. Now it is true that you can build an online business that outgrows your current real-world business. However, 99% of the current websites only cost money - not even bringing in the design- and maintenance costs. Which is good. For you, once you understand why they are complete failures.
We will point that out for you - analyzing your competition and avoiding their mistakes.
Explaining how to integrate your site in your existing marketing effort - is your URL on all of your printed materials? Do you have customers’ email addresses and want to send them your monthly specials? And\or newsletter? But if you don’t have your own list of email addresses, how do you build one quickly and with their consent? Do you have special offers for your website visitors that you do not offer to your real-life clients?
Newsletters are a great way to stay in touch with your clients and get repeat-sales - we help you create the right format, selecting the best list-manager (Aweber does a great job) or a combination of blog and Feedblitz: every article you post, is automatically emailed to your subscribers - with a professional layout and adhering to the rules, so you’re not sending spam, but information people actually requested. And will read. As they got to know you as a serious and knowledgeable company.
We know how to build your online business. It just starts with you contacting us - we look forward to your mail!